branding, graphic design
A brand is not necessarily visual. It’s a promise of an experience
— Sean Adams, as referenced in brand thinking and the definition of brand
The goal of this project was to create a versatile and novel identity for use as a personal brand. This kind of project is supposed to represent all of our talent, wit and narcissism. Realistically though I knew this identity had to be more about process, experimentation and play—because thats who I am.
With this type of experimental approach we are free to really explore. In my exploration I sketched endlessly, re-learned Adobe Illustrator, carved a stamp, visited a laser cutting machine at Parsons and learned everything about SVG for the web.