2015

Personal Branding

branding, graphic design

A brand is not necessarily visual. It’s a promise of an experience

— Sean Adams, as referenced in brand thinking and the definition of brand

apb monogram

The goal of this project was to create a versatile and novel identity for use as a personal brand. This kind of project is supposed to represent all of our talent, wit and narcissism. Realistically though I knew this identity had to be more about process, experimentation and play—because thats who I am.

With this type of experimental approach we are free to really explore. In my exploration I sketched endlessly, re-learned Adobe Illustrator, carved a stamp, visited a laser cutting machine at Parsons and learned everything about SVG for the web.

lp backpack sketches lp backpack sketches
lp backpack sketches

The months-long process culminated with a gift from my wife — who finally determined the thing was finished by ordering letterpress buiness cards from a teriffic place called Hoban Press out of Washington state. The thick card stock really shows how a simple design creates versitility and a memorable mark for a personal branding project.

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